Marketing

11 min read

Direct to Consumer Marketing: Is Your Business Ready?

Direct to consumer marketing is popular with brands trying to [leverage their marketing](https://capitalcollab.com/how-to-rearrange-your-etsy-shop-to-drive-more-sales%EF%BB%BF/). A big part of that growth has to do with the fact that it allows brands to enter the market directly, without needing an

Austin MossFeb 25, 2020

4 min read

How to Rearrange Your Etsy Shop to Drive More Sales

In 2018, there were over [2.1 million sellers](https://www.statista.com/statistics/409374/etsy-active-sellers/) on Etsy. That's a lot of competition and in order to stand out among so many others, it's important that you learn how to improve your entrepreneurial skills, in order to set up and marke

Austin MossJan 23, 2020

A Guide to Developing Your Sales Pitch for Your Website Design Agency

Without a viable website, it's tough to consider any modern-day company to be legitimate. More than that, the website needs to be eye-catching, highly optimized, and easy to navigate. This is where web design agencies come in (and where web design agencies run into trouble). Sites like WordPress,

Austin MossJan 3, 2020

9 min read

Is Your Business Looking to Change Up its Brand? Here is a Guide to Building Your Rebranding Strategy

Branding is everything for your business. It encompasses the entire perception that people have of your products and services. Your logo plays a big role in brand recognition, but branding includes things like tone, voice, style, and even your company goals. That's why rebranding is more than just s

Austin MossJan 1, 2020

Mastering the Art of Responding to a Negative Review on Facebook

Small business owners have a lot to deal with, from making sure they have [enough funding](https://capitalcollab.com/funding-types-for-your-business/) to improving the quality of their products or services. A recent study found that [84% of consumers trust reviews](https://www.inc.com/craig-bloem/

Austin MossDec 21, 2019

10 min read

Squarespace vs WordPress: What's the Best Choice for Your Small Business?

No matter what industry they're in these days, small businesses need to have killer websites to succeed. Whether you're looking to sell products directly from your site or write blog posts that help you establish your reputation and your prospective client list, you'll have to first go through the d

Austin MossDec 3, 2019

5 min read

The Top 5 Questions to Ask Before Sponsoring an Event

Sponsoring an event can be a useful marketing tool. It’s an opportunity to gain exposure, build brand recognition, and collect leads for future sales. But is an event sponsorship a good idea for a B2B Business in every instance? Before you say yes to sponsoring an event, ask these five questions. #

Austin MossSep 10, 2019

4 min read

How to Use Your Customer Testimonials to Attract New Customers

When you’re running a small business, one of the best marketing tools you can take advantage of is positive customer feedback. In fact, [68% of Americans](https://www.brightlocal.com/research/local-consumer-review-survey/) report that positive reviews of a business make them more likely to use that

Austin MossSep 10, 2019

Top 10: Best Customer Service Tools for Small Businesses

Customer service is often the number one competitive advantage that small businesses have over their corporate counterparts. The smaller customer volume and fewer team members mean that they can treat customers as people and provide more customized service than high-volume businesses with hundreds o

Austin MossSep 5, 2019

5 min read

The 5 Best Ways to Measure Customer Satisfaction

Customer satisfaction is at the core of a small business’ success. When your customers are happy with their experience, they’ll be more likely to purchase your products or services again, and more likely to recommend your business to others. By not reaching out to customers to measure their satisfac

Austin MossSep 5, 2019

4 min read

7 Tips on Building a Brand for Your New Business

If building a brand isn’t at the top of your list of priorities for your new business, it’s time to put it there. Branding is just as important for small businesses as it is for large corporations. Every business had to start somewhere and, over time, the branding decisions those owners made in the

Austin MossJul 24, 2019